Political Web Design – Design Tips Social Strategies
As a political candidate, your message is extremely important – millions of people will base their vote and their final decision on your political agenda and the message you deliver, so political web design is critical! Ultimately, you need that message to resonate with as many voters as possible but you also need to get your message in front of people, so visibility in addition to message must be considered in your political web design.
Some will hear your message naturally and organically through general media like radio and television but plenty more will seek it out. With more than one generation savvy to the growing social web they’re turning to the internet to log as much information as possible on the candidates in an election.
Incorporate Social Interactivity Into Political Web Design
That puts a great deal of importance on the quality of the political web design a candidate uses for spreading their message online. That website will be competing not only with other authority news sites in disseminating and sharing info but also with social networks that give individuals the freedom to come together and form micro-communities, all with the right political web design.
If you want to hold voter attention and deliver the clearest message while warding off outside influence you need to build a website that offers the same attraction as other networks. In a Web 2.0 world, it requires a different strategy for political web design. Give the voters the ability to form a community as part of your political web design so your site becomes a central hub for your campaign.
Create a method for interaction with your political web design.
People want to talk, share opinions and mix ideas. That’s easily done on Facebook, Twitter, Digg, Google and Yahoo groups as well as private forums, and these conversations should be included in your political web design. If you want voters to gather within your domain then you need to give them the space to do so. This is extremely important because they -will- gather, it’s just a matter of where. If you don’t provide the space they’ll find somewhere else to do it. There is no place better than your website, so think about your political web design carefully and make it socially engaging.
Give the Freedom of Voice
One of the problems with private groups that voters run into is poor moderation and the deletion of comments when people start to get opinionated. By letting voters speak their mind within your community (within reasons and standard guidelines for what’s appropriate) you’ll encourage people to join the discussion without fear of having their opinion stifled.
Provide a Hub for Content
In any election there’s a lot of campaigning, press covered, propaganda and more that goes out. For interested citizens it can be difficult to process it all, so your political web design should make it easy for them to find important information. If you funnel all of your campaign related content and information through your central hub then people will recognize that they don’t have to search throughout the web in order to find a particular video or interview. As the campaign unfolds, the traffic will grow because citizens know they can rely on your website as an ideal hub for information. This will not happen with poor political web design.
Share Information Transparently
Remember that when you share information and content on your site, from interviews to other press, it should never be edited to put you or your party in a better light. Modifying information, even if it’s for clarification or to shorten a piece of content, gives the perception that some aspect of a piece of content is being hidden. Voters can be easily swayed when given a reason to question the integrity of a candidate so it’s best to openly share information in its original published format within your information hub and this will be done more efficiently with the right political web design.
Help Yourself Spread Your Own Message With The Right Political Web Design
The whole concept of political marketing and political web design is to get the message in front of the voters, but just putting the information online isn’t enough to gain steam. You must give your information wings and leverage the power of the social web. When you use tools like SYNND for social buzz building, you’re utilizing a network that’s built on voting up, re-tweeting and sharing content to ensure that your message spreads. As social proof grows, other voters will begin to quickly follow suit. Your social hub should be your website, so the ability to share content needs to be part of your political web design and overall political marketing.
Equally important in using existing networks to create a viral spread is to make the content and information within the community easily sharable. The easier it is for your supporters to share, the farther your content (and your message) will spread. This will be much less effective with proper political web design.
Above all else, sound political web design is vital. As you consider all the factors mentioned within this post it’s important to make your content as easy to navigate as possible. This can be quite a task when you’re working with merging various media formats along with an interactive community. Work with a professional political web design agency to streamline your site structure, minimize the number of clicks to navigate and create the ideal interface that voters need to follow you on the campaign trail.